Kindness Worldwide Inc. Launches “It’s Cool 2B Kind” Campaign in Partnership with WHP CBS 21
See the Good. Be the Good. Go the Extra Mile!
In furtherance of its vision “to create a culture of kindness in communities throughout the world,” Kindness Worldwide Inc. today announces the commencement of a robust coordinated effort to proactively address the root causes of bullying behaviors. The bold campaign’s initial phase will consist of multiple Public Service Announcements featuring a diverse group of school students from York County, PA where the Kindness Worldwide movement began. The segments showcase heart-minded student leaders expressing their conviction that Kindness is a strength that is trendy, fashionable, hip, and “cool!”
Scenes will also include students displaying Kindness Worldwide’s “Be the Good” kindness cards that feature a simple individual act of kindness viewers are encouraged to perform and “pass it forward” as a means of making kindness intentional and top of mind in daily lives and routines. Segments will air regionally on WHP CBS 21 and be shared through multiple social networks and channels as the initial phase of a broader national and global visionary campaign that will later welcome additional collaborative partners through groundbreaking initiatives in Music, Sports, Fashion, and Entertainment.
“One out of every five students reports being bullied. Statistics are alarming and spiraling in the wrong direction with the cost of mental health treatments in the billions of dollars globally. Tangible and intangible adverse physical and psychological effects are even greater,” states Kindness Worldwide Founder Kevin Smith. “Prevention and new ways of thinking are necessary to reverse outdated paradigms and ineffective traditional approaches and methods. We must begin leading with kindness while recognizing, rewarding, and celebrating kind behaviors more broadly. I commend CBS 21 for its forward thinking and collaborative partnership, and welcome other like-minded media and other partners to join us in this noble effort. It will take a village.”
Continued Megan Shaffer, CBS 21 General Sales Manager, “Our station has distinguished itself for its reputation in serving the Susquehanna Valley region from our base in Pennsylvania’s Harrisburg state capital for many years. As a leader in our community, we recognize the important role our station can play in furthering Kindness Worldwide’s bold and inspirational vision for the betterment of our community and broader world. We are delighted to be a partner in such a meaningful initiative that we wholeheartedly embrace and support. Kindness is truly a strength that simultaneously warms the heart while indeed being very cool.”
Kindness Worldwide Inc’s signature initiative, Kindness Week Worldwide, will be celebrated by multiple communities and ecosystems November 9 – 16, 2024 with numerous opportunities for schools, colleges, and student organizations to engage in the spirit of both Kindness Week Worldwide and the “It’s Cool 2B Kind” campaign. Consult the “For Schools” section of the “Tool Kits” menu option at www.KindnessWorldwide.org for further information.
ABOUT KINDNESS WORLDWIDE INC.
Following an act of kindness between two strangers on Good Friday morning 2023, Kindness Worldwide Inc. formed as a grassroots collaboration to unify communities and ecosystems around the worthy and nurturing aspects of kindness.
A designated tax-exempt 501(c)(3) charitable non-profit organization, Kindness Worldwide’s vision is “to create a culture of kindness in communities throughout the world.” Kindness Worldwide is engaging with like-minded brands eager to be visible in supporting this meaningful vision. Click HERE to learn more about our Donor/Sponsor opportunities.
Our signature initiative, Kindness Week Worldwide, inspired a global movement spreading to communities in multiple states and countries throughout the world, and mobilizes individuals, academic institutions, businesses, faith-based and service organizations, community supporters, and ecosystems to promote and display kindness in imaginative ways. Its magical elements include the issuance of Kindness Citations by law enforcement, community distribution of “See the Good” and “Be the Good” kindness cards, blood donation as a symbolic means of paying it forward, formal recognition by governing bodies, and more!
Our proven model for Kindness, including video footage, imagery, and inspirational stories, is readily evidenced on our Website and social pages including LinkedIn, Facebook, and Instagram.
Kindness Worldwide believes Kindness is a choice that should be universally encouraged, recognized, rewarded and celebrated as a primary means of human unification regardless of ethnicity, creed, personal identity, faith, politics, nationality, or other affinity factors.
Additional information for those who wish to learn more about Kindness Week Worldwide and other initiatives, accessibility of Toolkits/Playbooks, and more details on the mission + vision of Kindness Worldwide is available @ www.KindnessWorldwide.org or via email to [email protected]
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