Restarting Your Flywheel
![]() In the last newsletter, I challenged you to never stop pushing on the flywheel (your fundamentals). But what if your flywheel has already ground to a halt? What if your Operational Excellence has become inconsistent? How do you restart your flywheel? First, let me remind you that the flywheel is a giant stone wheel that might take an hour to get moving. It’s a lot of work to get started. And it’s a lot of work to restart. This is not a side project you assign to a few specialists for three to six months. It could be that you need to delay other initiatives and pause your big marketing spend until you become consistent with your core services. In fact, after working with many companies in many industries, I have yet to see a company make major, lasting upgrades in Operational Excellence in less than a year’s time. Very small companies can be much nimbler, of course, but even 10 people on your staff means this could take a while. I wish I had better news, but it doesn’t serve you well for me to give you false expectations. If you’re going to go on a journey, I want you to know how much food and water to pack. You don’t want to estimate wrong and end up halfway to your goal without the resources or energy to keep going. Operational Excellence is the big beast of the Customer Experience Engine. It’s the hardest element to get right, but it’s also the most important. It’s your flywheel. No matter how innovative you become, never stop pushing your flywheel. Let’s Talk! and the team at Swoz Consulting Upcoming Events SAVE THE DATE! February Webinar on 25th at 1:30 pm EST Topic: Operational Excellence – Narrow Your Focus Do you have Raving Fans? Are you creating a positive customer experience that sets your business apart from the competition? Customers today have more choices than ever before, and their expectations for excellent service and personalized experiences are higher than ever. The Swoz Consulting Customer Experience Engine self-assessment will help you determine how well your organization is creating loyal brand ambassadors and if you may need to upgrade your customer experience engine. Take the Self Assessment Now! LISTEN HERE ![]() ![]() ![]() ![]() ![]() Newnan, Georgia 30265, United States Unsubscribe or Manage Preferences |

Meet The Author, Scott Wozniak
Scott Wozniak specializes in helping leaders build legendary brands through enhancing customer experiences. He leads a consulting firm, authors books, delivers speeches at conferences, and provides coaching to CEOs. His work is inspired by a unique background that blends performing arts with leadership in various organizations. After pursuing a career in musical theater, Scott shifted focus towards empowering leaders and organizations, earning advanced degrees and certifications in leadership and organizational leadership. His diverse experience includes consulting with global leaders, contributing to major projects at Chick-fil-A headquarters, and engaging in various entrepreneurial ventures. Scott is also a Mensa member, an avid reader, and enjoys adventurous sports. He resides in Atlanta with his family, actively participating in community and church activities. Discover more about Scott’s approach to building brands in his book, “Make Your Brand Legendary,” available on Amazon.