Primary Customer
Authentic care is practiced throughout your organization – from the leaders to the front line to the customers–or it doesn’t show up. You can’t expect your staff to care for your customers at a level higher than you care for them.
In fact, I encourage leaders to think about their staff as their primary “customers.” If you set them up for success, they will serve their customers the same way.
This doesn’t mean we do whatever they want. Your company isn’t a great fit for all people, just some. And the same is true with your customers.
But here’s an oversimplification of business: We do something that makes others’ lives better, so much so that they keep returning to give us their time/money so we can do it again. This applies to your staff and your customers. Who is your primary customer? How can you set them up for success today?
Meet The Author, Scott Wozniak
Scott Wozniak specializes in helping leaders build legendary brands through enhancing customer experiences. He leads a consulting firm, authors books, delivers speeches at conferences, and provides coaching to CEOs. His work is inspired by a unique background that blends performing arts with leadership in various organizations. After pursuing a career in musical theater, Scott shifted focus towards empowering leaders and organizations, earning advanced degrees and certifications in leadership and organizational leadership. His diverse experience includes consulting with global leaders, contributing to major projects at Chick-fil-A headquarters, and engaging in various entrepreneurial ventures. Scott is also a Mensa member, an avid reader, and enjoys adventurous sports. He resides in Atlanta with his family, actively participating in community and church activities. Discover more about Scott’s approach to building brands in his book, “Make Your Brand Legendary,” available on Amazon.