Closing The Confidence Gap: Why Even Great CEOs Feel Like Frauds
(and How to Fix It)
Presented by Preston Poore
October 23, 2025
3pm EST
In this session, Jeff Chatterton — a veteran crisis strategist who’s guided leaders through their toughest headlines — will unpack the five message traps that smart organizations fall into when the pressure hits.
🔍 You’ll discover:
✔️ The five instinctive phrases that instantly destroy credibility — and what to say instead
✔️ Simple, effective alternatives that calm fears and rebuild trust fast
✔️ How to avoid sabotaging your own reputation in everyday “peacetime” conversations
✔️ Practical messaging moves that protect your revenue, credibility, and customer confidence when it matters most
Meet Jeff Chatterton
Jeff is the person CEOs call when disaster strikes.
He’s worked with:
- Travel brands facing fatalities
- Specialty manufacturers who lost core assets overnight
- Companies hit with government warnings
In each case, Jeff kept revenue stable, prevented reputational freefall, and helped leaders emerge stronger than competitors.
His reputation precedes him:
- The Calm Fixer – “I make sure your worst day as a business owner doesn’t turn into your last day.”
- The War-Room Tactician – “I help CEOs win the biggest PR battles of their careers—often before anyone knows there’s a war on.”
- The Reputation Bodyguard – “I protect companies from the headlines that could destroy them.”
- The Lightning-Strike Specialist – “One bad accident, one viral tweet, one news camera—and I make sure it doesn’t wipe you out.”
- The Calm-in-the-Storm Confidant – “When everything is on fire, I’m the person who keeps your customers, your staff, and your brand from going up in flames with it.”
