Closing The Confidence Gap: Why Even Great CEOs Feel Like Frauds
(and How to Fix It)
Presented by Preston Poore
Thursday December 11, 2025
3pm EST
Every leadership book tells you to build a crisis communications plan. But here’s the uncomfortable truth: most plans look impressive, cost a fortune, and end up collecting dust on a mid-level manager’s shelf.
So the real question is…
Does your crisis plan actually work — or does it just make you feel better?
In this fast, candid session, crisis strategist Jeff Chatterton will break down what matters far more than a binder full of protocols and templates. You’ll learn how to build crisis readiness that protects reputation, revenue, and trust when things go sideways.
We’ll cover:
- How to tell if your crisis plan is an aspirin… or a placebo
- What you really need in place before the headlines hit
- The simplest way to build true crisis readiness across your organization
- Real-world examples you’ll recognize (and learn from)
Light, practical, and straight to the point, with no sales pitches and plenty of real-world insight.
Meet Jeff Chatterton
Jeff is the person CEOs call when disaster strikes.
He’s worked with:
- Travel brands facing fatalities
- Specialty manufacturers who lost core assets overnight
- Companies hit with government warnings
In each case, Jeff kept revenue stable, prevented reputational freefall, and helped leaders emerge stronger than competitors.
His reputation precedes him:
- The Calm Fixer – “I make sure your worst day as a business owner doesn’t turn into your last day.”
- The War-Room Tactician – “I help CEOs win the biggest PR battles of their careers—often before anyone knows there’s a war on.”
- The Reputation Bodyguard – “I protect companies from the headlines that could destroy them.”
- The Lightning-Strike Specialist – “One bad accident, one viral tweet, one news camera—and I make sure it doesn’t wipe you out.”
- The Calm-in-the-Storm Confidant – “When everything is on fire, I’m the person who keeps your customers, your staff, and your brand from going up in flames with it.”
